Growing integration:

       

           THE EVOLVING TRCHNOLOGY                       LANDSCAPE :

                 May:06/05/2025 it

The technology industry is at a critical inflection point, marked by a renewed momentum for growth and innovation. The acceleration of generative artificial intelligence (GenAI) is transforming the way companies develop products and services, creating new opportunities for growth and productivity.

 Growing integration:

At the same time, the growing integration of sustainability into technology business models, from telecommunications to semiconductor manufacturing, highlights the importance of responsible innovation. However, the sector also faces significant challenges, such as adapting to new AI regulations and balancing globalization with self-sufficiency . In this context, Deloitte helps companies successfully navigate these transformations, leveraging technologies such as cloud , cybersecurity and intelligent automation to create more resilient and sustainable business models .

Technological Transformations: GenAI, Sustainability and New
Monetization Models

The technology, media and telecom sector is rapidly changing, driven

 by innovations such as Generative Artificial Intelligence (GenAI) and the increasing integration of sustainability into business models. 

GenAI is becoming an essential component for software companies , with revenue growth expected to exceed $10 billion by 2024. However, the challenge for industry players will be to find the right pricing model and adapt to evolving regulations, such as those foreseen by the European Union for AI.

 In the context of telecom and semiconductors , the transition to more efficient technologies such as fiber optics and 5G networks could reduce the global carbon footprint by 2% , demonstrating how sustainability is increasingly integrated into business strategies.

The media industry is also undergoing major changes, with an increasing focus on monetizing audiences and streaming platforms . Women’s sports , for example, are experiencing strong growth and are expected to surpass $1 billion in revenue by 2024, driven by commercial deals and broadcast rights. The gaming market is also in turmoil, with a $1.5 billion payout stream expected for content developers , while co-creation of content between Hollywood studios and gaming companies opens up new monetization opportunities .

The media industry is also undergoing major changes, with an increasing focus on monetizing audiences and streaming platforms . Women’s sports , for example, are experiencing strong growth and are expected to surpass $1 billion in revenue by 2024, driven by commercial deals and broadcast rights. The gaming market is also in turmoil, with a $1.5 billion payout stream expected for content developers , while co-creation of content between Hollywood studios and gaming companies opens up new monetization opportunities .

At the same time, European consumers continue to show a preference for stable internet connections rather than speed, as highlighted by recent studies. Despite some issues related to the reliability of broadband , many users are willing to consider mobile alternatives such as 4G and 5G for their home connections. In Italy, in particular, 50% of consumers are open to wireless solutions such as Fixed Wireless Access (FWA), which offers greater flexibility and could represent an increasingly widespread alternative to traditional wired connections. These trends highlight how the technological landscape is increasingly oriented towards a balance between innovation , sustainability and new monetization opportunities .

Technology: Trends and opportunities for the sector:

In the current environment, the technology industry is called upon to recover from years of global challenges, including high inflation , rising interest rates and macroeconomic uncertainties. The telecommunications landscape , in particular, faces significant opportunities and risks, with a renewed focus on innovation and resilience . Technology leaders are looking to reposition themselves, using solutions such as artificial intelligence (AI), cloud computing and cybersecurity to drive growth and respond to new market needs. Companies are investing in generative AI, seeking to apply it to improve operational efficiency and customer experience, but will have to deal with the complexity of data management and regulations .

In the telecommunications industry , the relentless demand for connectivity continues to challenge service providers. Companies are testing new applications of GenAI to optimize service quality and improve customer service , while trying to respond to increasing competition from cloud providers that could erode their revenues. The next few years look set to be crucial for the industry, with the opportunity to strengthen its position in the global connectivity landscape . However, CSPs must be careful not to get outpaced in an environment where innovation is rapid and consumer expectations are ever-higher.

Binish Eshtiaq

email,,bina_eshtiaq@hotmail.com

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